In order to appreciate the benefits of promotional clothing and workwear, it’s important to understand the value of identity to both parties; effectually being that of the employee and that of the customer. It is the perception from both sides that becomes the driving force to effective promotional clothing and workwear. 

 

When we endorse a brand or message on our clothing it becomes a part of that person’s identity and they essentially become an ambassador for that brand whether they realise it or not. Big sports and designer brands are a great example of the power of branded clothing especially with the younger generations, who will quite happily purchase expensive clothing in the hope that their image and self-worth will be catapulted into the stratosphere amongst their peers.